Willow
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White Label

Your brand on every dock you send.

Willow's dock engine, wearing your name. Curate slip and dock listings, send clients a private page with your logo, and keep the relationship exactly where it belongs — with you.

A broker's own logo on a dock listings page shown on a laptop and phone

How it works

1 · Set up your brand

Upload your logo, add your name, tagline, contact details and accent color. Two minutes, once.

2 · Add your clients

Build your contact list inside the console — or import them as you go.

3 · Curate a cart

Pull live dock and slip listings from the MLS feed and group them into a named collection for one client.

4 · Send the branded link

Each client gets a private page showing your logo, your contact details and your selection. No Willow branding competing with you.

5 · Keep them updated

Saved searches push new matches automatically — and clients can opt out themselves, so you stay compliant.

6 · Invite them onto the platform

Your referral link tags every signup to you, so the relationship stays yours.

Why brokers use it

The relationship stays yours

Clients see your brokerage — not a portal trying to intercept your lead.

Diligence built in

Every listing carries dock-specific data: boat length, depth, cover, live-aboard rules, utilities and marina security.

Zero setup cost

No software to install, no per-seat fee. Create an account and start sending links today.

Private by default

Branded pages are unlisted and revocable. Only the client with the link can open it.

Finder's fee — and a reciprocal referral

Every broker account comes with a personal referral link. When a client you send us closes on a dock or slip, Willow pays you a flat $1,000 finder's fee on a sale and $250 on a rental — paid after closing, with no cap on how many you refer.

And it runs both ways. Our real estate and dock clients regularly need a yacht broker, a captain, a survey or a delivery — we send them to you. Same relationship-first logic: no lead poaching, no per-seat fees, just two books of business feeding each other.

$1,000

per closed dock or slip sale

$250

per closed slip rental

Reciprocal

we refer our clients back to you

Fees are paid to licensed brokers where permitted by applicable Florida real estate regulations, on referrals tracked through your Willow link.

It's free to join.

Create your broker account, upload your logo and send your first branded selection today.

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